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Strategic Planning & Program Design

Having a comprehensive game plan is critical for sports DEI initiatives to be successful.

We work with clients to establish short-term and long-term DEI goals, then design and implement a programming strategy to activate key stakeholders and sports community members. No two strategies are the same, but they might include: ​DEI assessments and trainings, events for stakeholder engagement and education, DEI communications and messaging support,  and/or educational resource development and distribution.

(Note: Consider our Program Evaluation & Research service to measure your programming impact, make adjustments as needed, and ensure that your DEI initiatives are meeting their intended goals.)

Amy Wilson, NCAA's Managing Director of the NCAA's Office of Inclusion

Ashland has been an incredible partner for the Office of Inclusion in numerous ways, such as developing valuable educational resources and delivering impactful programming at the annual NCAA Inclusion Forum. With tremendous expertise in all things DEI, Ashland and the team at the Inclusion Playbook are a true asset to any organization that desire to maximize their DEI impact and outcomes.

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