What is the Inclusion Playbook?

The Inclusion Playbook is a new sports justice project started by civil rights advocate and sports equity advisor, Ashland Johnson, with the goal of amplifying the impact of the diversity, inclusion, and social responsibility efforts of sports communities.


Why did we start the Inclusion Playbook?

The relationship between sports and social justice has changed. From community programming to local organizing, more sports leaders are engaging in social justice spaces. Now more than ever, new opportunities exist to transform communities in and through sports. As long-time social justice professionals with expertise in the athletic space, we are here to provide The Playbook for community leaders to leverage the power of sports and increase their social impact.


Why is sports inclusion important?

Sports serve as a microcosm for our communities- the issues that manifest in sports spaces are the same that we see in our workplaces, with our families, and in our lives. Sports offer an opportunity for us to talk about complex social issues, like equity and inclusion, and the platforms that athletes and other sports leaders have can be used to advance the notion that our society should be open to all. Sports inclusion work helps to spark those conversations both in and out of the athletic world and ultimately make our communities stronger.


Do you work with all levels of sports?

We envision a world where all sports communities are emboldened and empowered to transform society. Our team has the expertise and passion to help you transform your community through sports at every level. This includes youth recreational sports, adult recreational sports, K-12 sports, high school athletics, AAU sports, Intramural sports, varsity college athletics, and professional sports.


What sets the Inclusion Playbook apart?

We know sports. We know social justice. We know policy.​

Our professional backgrounds in social justice and experience in sports sets us apart. We provide extensive knowledge of social justice policy and strong community relationships. As former elite athletes and sports professionals, we also bring an understanding and appreciation of sports culture that ensures that our work addresses the unique needs of sports organizations.

Which type of partners do you collaborate with?

We collaborate with leaders in sports, government, education, and social justice movements, helping them amplify their social impact and leverage their social responsibility resources for greater returns for their organizations and target communities.


Partners who would benefit from our services include:

  • Social Justice Organizations and Leaders

  • Sports Diversity and Inclusion Professionals

  • Sports Leagues, Organizations, and Associations

  • Government Agencies

  • School Administrators

  • Visitors Bureaus

  • Bid Committees


What is sports justice?

Sports justice focuses on eliminating barriers to access, safety, inclusion, and equity in sports. Like most justice frameworks, it focuses on naming and dismantling systems of oppression that prevent equal access to this system of power and the benefits it provides. Sports justice advocates envision a world where all people are empowered in and through athletics to transform their communities and themselves.

What are some examples of the issues you focus on at the intersection of sports and social justice?

  • LGBTQ Inclusion and Equality

  • Gender Equity

  • Women & Girls in Sport

  • Transgender Inclusion and Equity

  • Racial Justice

  • Health Equity

  • Civic Engagement

  • Juvenile Justice

  • Voting Rights

  • Education Access

  • Public Accommodation Nondiscrimination

  • Economic Justice





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